I’m a strategist with a focus on brand strategy and content strategy.
‍
I've had the pleasure of leading digital and creative campaigns, developing brand strategies, implementing commercial strategies, and providing strategic consulting for well-known clients including Concacaf, Major League Soccer, Apple, Road Runner Sports, Puma, among others.

At work I like why people do what they do and provoking teams into challenging how things are done. Not at work I like soccer, gaming, photography and chasing my puppy.

Agencies like to call me when they get a ?! brief from clients. Brands and agencies like to call me to consult on fandom and the sports landscape.